With Lockdown measures gradually reducing, the UK is once again re-opening for business. Your business must hit the ground running, making up for lost time over the last few months.
And, to succeed, preparation is key – you don’t want to be left behind by your competitors.
Each business and industry will have been affected differently from one another and each will have to adjust their operations, strategies and processes accordingly.
However, one key factor remains vital, regardless of industry, to ensure your business successfully kickstarts post-lockdown and that is utilising the power of Digital Marketing.
AJD Digital has outlined 5 ways in which you can use Digital Marketing to effectively re-launch your business post-lockdown.
Social Media Advertising
Once your doors are back open for business you must get the news out to your audience and the masses. One of the most cost-effective methods of generating awareness is social media advertising. It will not only get the news out that you are re-open for business, but it will also allow you to communicate and engage with your audience any changes or promotions that you may have, to entice customers back in.
Google Pay-Per-Click (PPC)
Get your business to the top of the Google Search rankings, communicating to your target market that you are once again open for business and also promoting any key messages of promotions. PPC advertising allows you to target customers based on location, age, interests, and more. It allows you to target the keywords and phrases that are most relevant to your business.
Create an email campaign updating your customers on your businesses experiences over the last few months, the changes that you have made, any product promotions and to communicate any preventative in-store measures (if applicable) you have installed to ensure your customer’s safety.
Refreshing / Updating your website
Lockdown has provided the ideal opportunity to completely re-build, update or refresh your website. And, there is still time to do so…
By updating your website with new content, features and calls-to-action it creates a new, fresh image for you to launch post-lockdown. This will also encourage your customers to visit your site to see for themselves. Possibilities include a new home-page banner, pop-ups, an FAQ section, blog post or a completely new webpage.
Mix up your content to re-engage your customers and remind them of what your business offers and stands for. Unique and engaging content will encourage your audience to revisit your shop, pop into your pub or place an order on your website.
Use a range of blog posts, videos, photos and graphics. You should also consider writing content that could potentially feature in the local press, as this will create further awareness that you are back to business.
Need Any Help…?
We hope you have found our 5 tips useful and if you need any expert assistance to implement the above strategies to ensure you kickstart your business again with a bang, we would be delighted to hear from you.
Please drop us an email, firstname.lastname@example.org to find out more and to discuss your unique circumstances.
Take care and all the very best once you can re-launch your business.